Amazon Fresh Holiday Place Cards
Role
Designer: conceptualization, illustration, photography, graphic design
Client
Amazon Fresh: a grocery delivery service and subsidiary of Amazon.com.
Challenge
Design a place card that will be placed in Thanksgiving and winter holiday orders, and create a digital marketing campaign for the place cards to drive holiday orders and delight customers. How might I design a place card that is suitable for two different seasons, and that will delight customers?
Solution
I designed a place card with thoughtful illustrations that pulled graphic elements and a colour palette from both the Thanksgiving and winter holiday season. Utilizing limited props, I did an in-house photoshoot of the place card and edited the images. With the images, I created 59 digital marketing graphics to promote the holiday place card campaign.
Process Work
Paper prototypes of hand-drawn place cards and prototypes with more refined digital illustrations.
A glimpse of some photos I shot and edited of the final product. The images were lit with the help of a light box and I used in-house props.
