Amazon Fresh Alcohol Launch Campaign

Role

Concepting, Digital Production, Visual, Marketing and Advertising Design

Client

Amazon Fresh: a grocery delivery service and subsidiary of Amazon.com.

Challenge

Create a scalable and on-brand campaign to announce regional alcohol launches for Amazon Fresh. The campaign will scale across digital platforms such as the Amazon.com site, the Amazon Fresh site, emails and paid social media on both desktop and mobile. How might I create an enticing and on-brand design direction that communicates to customers a new product category launch?

Solution

I designed a campaign inspired by cocktail recipes and alcoholic drink pairings. Using various fruits, I brought a story to the alcohol products. I wanted to communicate that AmazonFresh is not just selling another product—these products can be a part of special dinner, or for the designated bar tender of a house party. I created a total of 46 graphics for the alcohol launch campaign, while driving design direction for future campaign assets.

For my design inspiration, I looked at different cocktail recipes.