Amazon Fresh Gift Cards
Role
Visual Designer: project management, illustration, conceptualization, user research
Client
Amazon Fresh: a grocery delivery service and subsidiary of Amazon.com.
Challenge
Create gift card designs for Amazon Fresh and introduce a new gifting experience to customers. The gift cards will increase Amazon Fresh brand awareness, attract new Fresh customers and bring comfort and delight to users on special occasions. The gift cards will be available as e-gift cards, print-at-home and greeting cards.
Solution
To begin, I created a research scope that included competitive research, customer metrics analysis, and understanding the user flow for purchasing gift cards. From my research and exploration, I came up with a creative brief and project design goals. The designs were narrowed down to three thoughtful gift cards that added a witty and fun personality aspect to Amazon Fresh.
For a more detailed work process, please view this PDF document.
I did a social media analysis on Instagram and noted commonly used hashtags and caption highlights.
Brainstorming and Sketches
I drew several sketches, asked for feedback and went through reiterations before arriving at my final designs.
“Christie applied her tremendous creativity, attention to detail, and illustration skills to a series of fun and innovative gift card designs.”